Rolling Loud is a three day concert held at various venues on different dates across the world. It was first established in 2015, by two guys named Tariq Cherif and Matt Zingler. The pair first met in an elementary school located in Hollywood, Florida. They started to grow their name in high school by promoting or organizing parties based around Midwestern and Southern rap. Eventually, the boys promoted up to working for more professional live music in 2010 after their first big headliner, Rick Ross. By 2013, Matt and Tariq were hosting monthly events in Miami featuring rappers like Travis Scott and Kendrik Lamar who were still up-and-coming at the time. The two promoted soundcloud rappers when they noticed the need for a more specific event for the genre.

The very first one was held in Miami in February of 2015 featuring Juicy J and Schoolboy Q at Soho Studios. The company announced their expansion in 2021 which was verified in 2022 as they hosted in Portugal, Europe. All ages are allowed to attend the event, but you must be 18+ to purchase a VIP ticket. The perks of VIP include things like air conditioned bathrooms, exclusive areas, and a faster entrance into the festival grounds. Rolling Loud Los Angeles 2023 had an awesome layout regardless of ticket status. There were carnival games, a ferris wheel, tons of places for photo opportunities, merch stands, lots of food trucks, and even basketball courts.

Some of the food eaten by Highlanders included churros, pretzels with cheese, tacos, cereal, Cinnabon, Yakisoba noodles, and ramen. Senior Isabella Meza stated, “The Cinnabon really hit the spot” after all the walking and dancing over the days. Some of the event sponsors that were spotted throughout the festival included Monster, Sprite, Liquid Death, Kappa, Levis, Ethika, Forever 21, and many more. Senior Sinahi Quezada, attended the show and concluded, “Money comes and goes, but memories really do last forever” and that her favorite sets were Playboi Carti, D’Savage, and Ski Mask the Slump God.

Tickets from the site themselves come out to be over $400 after taxes and fees. However, there are other sites to buy from and some wristbands being sold outside the stadium by random vendors. When you order your ticket you’ll receive your wristband in the mail and once it’s put on you cannot take it off. One Highlander wasn’t aware of this function and put her wristband on weeks in advance and was stuck wearing it until the show. 

On March 3-5, the event took place from 1 p.m. or 3 p.m. until around 11 p.m. everyday on the Hollywood Park Grounds across from Sofi Stadium. The three main headliners in order by date performing were Playboi Carti, Travis Scott, and Future. The first day, Friday, included rappers like Kodak Black, Trippie Redd, Ski Mask, Xavier Wulf, Souja Boy, Saweetie, and so many more celebrities. Meza also said, “I didn’t have a favorite performer, but I liked seeing Kodak.”  Saturday the second day followed with performers such as Don Toliver, City Girls, Amine, 2 Chainz, Pouya, Lil Baby, etc. Finally, for day three Ice Spice, Trippie Redd, Lil Uzi Vert, Lil Yachty, Ohgeesy, Sheck Wes, and 35 other artists performed.